Case Study:
Money Skills Washington New Wix Studio Website
Launching Money Skills Washington with a Dynamic Wix Studio Website
Money Skills WA, an innovative initiative dedicated to providing financial education through in-person workshops for teenagers and their parents, collaborated with our digital marketing agency to create a robust online presence.
Leveraging the capabilities of Wix Studio, we developed a visually appealing and highly functional website.
This case study discusses the design and development process, focusing on the sales funnel, the homepage, and the superhero-themed branding that appeals to both teenagers and their parents.
Superhero-Themed Branding
The website's branding is centered around a superhero theme, designed to resonate with today's teenagers while remaining appealing to their parents. The logo and color scheme reflect this theme, creating a vibrant and energetic aesthetic that is both fun and professional.
Web Marketing Star created this branding strategy to bridge the generation gap and leave a lasting impression on visitors.
The Sales Funnel: Engaging Users with an Interactive Quiz
A standout feature of the Money Skills WA website is the interactive quiz, which is designed to drive user engagement and guide potential customers through the sales funnel.
The quiz begins by segmenting the website visitor. If the visitor indicates that they are under the age of 13, they drop out of the quiz and are asked to engage a parent. Teens aged 13-18 are directed to a quiz aimed directly at them, as the potential student. How much do they know about personal finance? How have they done with money in the past? After each question, an educational explanation It ends with their score and a suggestion that the workshops could be valuable.
The parent quiz asks similar questions about their teen, but from the adult's viewpoint. It also ends by revealing the score and the potential long-term benefits of the workshop.
Everyone over age 13 who takes the quiz is required to provide their name and email address. They are automatically placed into a series of autoresponder emails designed to provide knowledge and workshop reservation opportunities.
The quiz serves as an entry point, capturing interest and keeping the user engaged. This interactive element not only enhances the user experience but also collects valuable data to tailor marketing efforts and improve conversion rates.
By engaging users from the outset, the quiz effectively nurtures leads and moves them closer to registering for the in-person workshops.
The Homepage: The Value of the HERO Section
The homepage of Money Skills WA is meticulously designed to capture attention and convey the platform's value proposition.
The HERO section, prominently displayed at the top of the homepage, features a bold and captivating image accompanied by a compelling headline and a clear call-to-action.
This section immediately communicates the essence of Money Skills WA, drawing users in and encouraging them to explore further.
The HERO section's design is crucial in making a strong first impression and setting the tone for the rest of the site.
Captivating Animations
The website's design is further enhanced by the use of captivating animations that add a dynamic and interactive element to the user experience. These animations are seamlessly integrated into the site, making navigation more engaging and visually appealing.
The animations not only capture attention but also guide users through the site, highlighting key sections and encouraging interaction.
This level of interactivity helps to keep users engaged and reduces bounce rates, which should ultimately contribute to higher conversion rates.
23%
of Seattle homeowners are house rich and cash poor
Since the client will teach his own workshops, a Welcome video on the home page seemed essential. The client is really selling himself. Web Marketing Star edited a script and implored the client to shoot a talking head against a greenscreen. This took several tries. When we received usable footage, our team seamlessly integrated it against a custom-branded background. We edited the footage, ensuring a polished and professional presentation. To further captivate the audience, we added an inspiring outro accompanied by motivating music. To drive conversions, we strategically placed a call-to-action button below the video, encouraging viewers to sign up for the client's workshops.
Intro Sales Video
With the launch of the new Money Skills WA website, Bryan is well-positioned to achieve his mission of providing essential financial education through in-person workshops.
The site not only showcases his offerings in an engaging and visually appealing manner but also provides a robust platform for driving user engagement and building customer relationships.
The interactive quiz, comprehensive content, captivating animations, and superhero-themed branding all contribute to a user experience that is both enjoyable and effective. This case study highlights the power of a well-designed website in establishing a strong online presence and driving business success.