While everyone knows the value of social media marketing to reach out to potential supporters and customers, proper etiquette on social networks like Twitter can be a forgotten art. Gaining followers is equally important to holding onto their continued support and respect. The way to do that is by observing good social manners when you tweet. When the hashtags and retweets are flying, it’s vital to remember that what you do with your tweets doesn’t go unnoticed by those that could be furthering your brand. Below you’ll find some helpful Twitter etiquette dos and don’ts.
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Archive for the ‘Web Marketing’ Category
The Dos and Dont’s of Twitter Etiquette for Marketing Your Brand
HootSuite Releases New Social Media Apps
HootSuite recently released a set of premium apps for their already robust social media service. The new apps provide further support to the highly popular social media sites YouTube and Instagram as well as one of the leading CRM companies, Salesforce. Each one of these apps adds an entirely new dimension to the HootSuite package as this social media manager tool continues to grow.
For those unfamiliar with (more…)
Use the Facebook News Feed to Create More Visually Appealing Content and Boost Your Marketing
Facebook recently launched their new and improved “News Feed” structure with an extra large focus on visual stimulus. Once upon a time, computers were simply black screens with lines of text. No clicking, no pictures. It is interesting to watch a similar evolution from mostly text-based websites to the visually rich online interactions we experience today. While Facebook has always included images as part of the user experience, the new News Feed takes the visibility of visual content to an entirely new level. Anyone looking to market using the world’s top social media site must evolve their approach as the system itself changes.
CEO Mark Zuckerberg stated that nearly half of all content shared in the News Feed today is some sort of visual media. This trend shows a drastic shift from the text-based statuses and dictates the direction that social media marketing is headed. Facebook is giving users what (more…)
How to Generate Qualified Inbound Marketing Leads to Your Website
A good lead generating strategy can make or break a company that needs qualified leads from their website. This is a point of consternation for most service-based businesses that sell to businesses (B2B). No matter how good your website is, how great your email marketing plans are, or how big your social media network is, without lead generation, your service business will never achieve its full potential online.
Generating leads for your business entails determining which people are actually interested in using your services to solve their problems. A lead list is not just the contact information of everyone who has ever visited your website or has added you on Facebook. Creating a qualified lead list online is a whole new marketing strategy that needs to be planned and well executed. You need to avoid wasting time on leads who are not interested in buying, and invest time and effort on leads that have already shown engagement with your brand. (more…)
Maximizing Facebook Marketing to Boost Your Brand
Facebook is an important part of the marketing mix for many businesses. The convenience of engaging potential customers and reaching thousands of people across the world instantly are among the best benefits businesses get from Facebook.
Facebook has changed the way customers and businesses communicate. The social media platform has revolutionized marketing strategies and customer service practices. Gone are the days when promoting your products and services were confined within traditional media when messaging was one-directional, and when engaging customers were mostly via telephone and mail. (more…)
Better Marketing Leads from Social Media
Any marketer can tell you that the absolutely best kind of lead — whether from your website or somewhere else — is a “warm lead.” This is to say, a prospect referred to your company by a friend or colleague will undoubtedly convert into a customer more easily than a lead gained through any other practice. People will always trust their close acquaintances more than the unknown marketing machine employed by a company– even a well-known brand. Think of these leads as “thawed out.” A thawed prospect has had their icy exterior removed by a source they trust and are thus much more susceptible to any flavor of marketing you may choose to throw at them.
How to Make Your Mobile Business Website User-Friendly
Mobile-friendly websites are becoming essential due to the popularity of online internet browsing via smartphones and tablets. A Pew Internet and American Life Project found that nearly half of all adults in the United States use a smartphone. In only a year, there was an 11% increase in smartphone use. The same research found that growth was universal across every single studied demographic and there do not appear to be any signs that the trend will slow in the future. In fact, Gartner, a tech-research group, reported that they (more…)
How to Use Pinterest for Online Marketing
Pinterest is one of the fastest growing social media websites in history, so it’s not a mystery that businesses want to be on this site. Creating a business page on Pinterest allows you to showcase your company and reach a wider variety of potential customers.
Pinterest is a primarily visual search engine. Members of Pinterest can search for your business not only by name but by business category or even specific imagery. For example, if you are (more…)
One-click Signup For Your Email List
If you use Constant Contact for your email marketing newsletters, you already know how easy it is to maintain your contact lists and to send and monitor your mailings. But what about the people who sign up for your email lists? How easy is it for them?
Save Time by Scheduling Facebook Posts in Advance
You probably know that regular posting to your Facebook is essential to keeping your marketing messages in front of your “likers”. But who has time to sit down and make regular updates, particularly at the busiest times of the year, when you are bound to be focusing on running your business rather than typing up Facebook posts to promote, say, your holiday specials?
Fortunately, there is an answer.
Facebook gives you the ability to create and schedule your posts ahead of time. That is, you can create a post now and have Facebook keep it private until some date in the future, and at that time publish it for you.
