Archive for the ‘Web Marketing’ Category

Free Report: 10 Reasons to Go with the Email Marketing Leader

Posted on Tuesday, January 14th, 2014

email leaderMost small businesses have figured out that email marketing is crucial to developing customer and client relationships.

Just click to sign up for our free report, “10 Reasons to Go with the Email Marketing Leader”. Find out:

  • Who is the email marketing leader?
  • Are the emails professional-looking?
  • Is it easy to use?
  • Can you measure results?
  • Do the emails get through?

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“Wow” Your Customers with Email Marketing

Posted on Thursday, January 2nd, 2014

To stay in business, you need a steady stream of customers. This starts with communicating with your audience on a regular basis. Having an ongoing dialogue increases their trust of your company, and helps you stay top-of-mind. Do this right, and they will look forward to hearing from you.

Email marketing is an excellent channel for reaching out to your customers and prospects. People who give your company permission to send emails to them are showing interest. They are even showing a bit of trust and commitment. These are the kind of people you want to reach out to on a regular basis.

You can start building an email list right away, even before you have prepared an email campaign. Just ask people who come into contact with your company to provide their email address and agree to receive occasional emails from you. Provide a signup form when you meet customers and prospects face-to-face. Put a signup form on your website – email marketing services such as Constant Contact provide signup forms you can use. Link to the signup form from your company’s Facebook, Twitter, LinkedIn and other social media accounts.

What should you email out, and how often? That depends on your type of business and your current goals. Here are some examples:

  • A fitness center might prepare a weekly email of upcoming classes and events at the location. They can run special offers in the weekly email – on the same day each week. Occasionally, they can draw attention to a campaign or event by sending an email on a different day.
  • An ecommerce website sends an email every two weeks with special offers, product highlights and links to articles on their own website.
  • A non-profit issues emails as-needed to drum up event attendees, volunteers and donations. Emails get more frequent during a campaign, and less often during downtimes.

Did you know that people are more likely to refer their friends and co-workers to companies they love and trust? You want to be that type of company. Provide a great product or service, fill a need, and keep up the quality over time. Not everyone has to be your customer: focus on several target markets. Figure out what type of customer they are by segmenting the email list when they sign up. Let them choose what type of topics they are interested in, and perhaps how frequently they want to receive emails. You can do this right on the email signup form. If you already have a list that you are sending to, you can conduct a survey to help segment the list. Constant Contact’s survey tool allows you to instantly create groups based on how subscribers fill in the survey.

There are many email marketing systems to choose from, but which is best for your customer? They will want:

  • relevant content (tips, news, knowledge, articles, etc.)
  • An easy way to subscribe
  • an easy way to unsubscribe
  • privacy – you will not reveal their email address
  • advanced notice of what they are signing up for
  • exclusive offers
  • regular communication
  • notice of upcoming events and specials

As the company running an email campaign, you might be tempted to choose a free service such as BCC (blind carbon-copy). Sending an email to a recipient list can cause untold damage to your organization. Some day, a mistake will be made and the entire list will be revealed to all. Also, the chances of your email getting past spam barriers are not good. And you cannot track the results: opens, clicks and forwards.

A shortcut service will offer “free email marketing service if you have fewer than x number of subscribers for life.” This service will allow you to log in and upload your contacts, then prepare an email in their system and send it out. The main problem with this type of free service is that you might be getting what you pay for. Try out their phone-based customer service. Look at reviews online. Rummage around to find out what you have to pay for, and when. Read through the help and try several searches in the help system.

Constant Contact offers a free trial, which ends after 60 days or when you reach 100 subscribers. Their customer service team, based in Andover, MA is second-to-none and will answer all your questions. They have plenty of live and recorded webinars, and well-written help topics. They provide free coaching when you start with the service. They also offer surveys and a way to run events. Click to give Constant Contact a try. After you sign up, you may be eligible for a free website match through Web Marketing Star – contact us after you start your trial.


Improve Email Marketing by Segmenting Your Email List

Posted on Monday, July 1st, 2013

segment email listWhat is email list segmentation, and how can it benefit your business? Segmentation means dividing your email marketing list into groups based on a criteria. You may take into account the subscribers’ demographics, interests, preferences and past behavior with your emails when creating these groups.

It is certainly convenient to send the same email to everyone on your whole list. However, there are many situations in which segmenting your list improves your marketing results. Certain content may be appealing to some people on your list. But content that doesn’t appeal to (more…)

The Dos and Dont’s of Twitter Etiquette for Marketing Your Brand

Posted on Friday, May 24th, 2013

Twitter EtiquetteWhile everyone knows the value of social media marketing to reach out to potential supporters and customers, proper etiquette on social networks like Twitter can be a forgotten art. Gaining followers is equally important to holding onto their continued support and respect. The way to do that is by observing good social manners when you tweet. When the hashtags and retweets are flying, it’s vital to remember that what you do with your tweets doesn’t go unnoticed by those that could be furthering your brand. Below you’ll find some helpful Twitter etiquette dos and don’ts.

HootSuite Releases New Social Media Apps

Posted on Thursday, May 16th, 2013

Hootsuite Releases AppsHootSuite recently released a set of premium apps for their already robust social media service. The new apps provide further support to the highly popular social media sites YouTube and Instagram as well as one of the leading CRM companies, Salesforce. Each one of these apps adds an entirely new dimension to the HootSuite package as this social media manager tool continues to grow.

For those unfamiliar with (more…)

Use the Facebook News Feed to Create More Visually Appealing Content and Boost Your Marketing

Posted on Monday, May 13th, 2013

Facebook News FeedFacebook recently launched their new and improved “News Feed” structure with an extra large focus on visual stimulus. Once upon a time, computers were simply black screens with lines of text. No clicking, no pictures. It is interesting to watch a similar evolution from mostly text-based websites to the visually rich online interactions we experience today. While Facebook has always included images as part of the user experience, the new News Feed takes the visibility of visual content to an entirely new level. Anyone looking to market using the world’s top social media site must evolve their approach as the system itself changes.

CEO Mark Zuckerberg stated that nearly half of all content shared in the News Feed today is some sort of visual media. This trend shows a drastic shift from the text-based statuses and dictates the direction that social media marketing is headed. Facebook is giving users what (more…)

How to Generate Qualified Inbound Marketing Leads to Your Website

Posted on Wednesday, May 1st, 2013

Online-Lead-GenerationA good lead generating strategy can make or break a company that needs qualified leads from their website. This is a point of consternation for most service-based businesses that sell to businesses (B2B). No matter how good your website is, how great your email marketing plans are, or how big your social media network is, without lead generation, your service business will never achieve its full potential online.

Generating leads for your business entails determining which people are actually interested in using your services to solve their problems. A lead list is not just the contact information of everyone who has ever visited your website or has added you on Facebook. Creating a qualified lead list online is a whole new marketing strategy that needs to be planned and well executed. You need to avoid wasting time on leads who are not interested in buying, and invest time and effort on leads that have already shown engagement with your brand. (more…)

Maximizing Facebook Marketing to Boost Your Brand

Posted on Thursday, April 4th, 2013

facebook for businessFacebook is an important part of the marketing mix for many businesses. The convenience of engaging potential customers and reaching thousands of people across the world instantly are among the best benefits businesses get from Facebook.

Facebook has changed the way customers and businesses communicate. The social media platform has revolutionized marketing strategies and customer service practices. Gone are the days when promoting your products and services were confined within traditional media when messaging was one-directional, and when engaging customers were mostly via telephone and mail. (more…)

Better Marketing Leads from Social Media

Posted on Friday, March 15th, 2013

better marketing leadAny marketer can tell you that the absolutely best kind of lead — whether from your website or somewhere else — is a “warm lead.” This is to say, a prospect referred to your company by a friend or colleague will undoubtedly convert into a customer more easily than a lead gained through any other practice. People will always trust their close acquaintances more than the unknown marketing machine employed by a company– even a well-known brand. Think of these leads as “thawed out.” A thawed prospect has had their icy exterior removed by a source they trust and are thus much more susceptible to any flavor of marketing you may choose to throw at them.


How to Make Your Mobile Business Website User-Friendly

Posted on Wednesday, March 13th, 2013

website user-friendlyMobile-friendly websites are becoming essential due to the popularity of online internet browsing via smartphones and tablets. A Pew Internet and American Life Project found that nearly half of all adults in the United States use a smartphone. In only a year, there was an 11% increase in smartphone use. The same research found that growth was universal across every single studied demographic and there do not appear to be any signs that the trend will slow in the future. In fact, Gartner, a tech-research group, reported that they (more…)