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HootSuite recently released a set of premium apps for their already robust social media service. The new apps provide further support to the highly popular social media sites YouTube and Instagram as well as one of the leading CRM companies, Salesforce. Each one of these apps adds an entirely new dimension to the HootSuite package as this social media manager tool continues to grow.
For those unfamiliar with (more…)
A good lead generating strategy can make or break a company that needs qualified leads from their website. This is a point of consternation for most service-based businesses that sell to businesses (B2B). No matter how good your website is, how great your email marketing plans are, or how big your social media network is, without lead generation, your service business will never achieve its full potential online.
Generating leads for your business entails determining which people are actually interested in using your services to solve their problems. A lead list is not just the contact information of everyone who has ever visited your website or has added you on Facebook. Creating a qualified lead list online is a whole new marketing strategy that needs to be planned and well executed. You need to avoid wasting time on leads who are not interested in buying, and invest time and effort on leads that have already shown engagement with your brand. (more…)
Any marketer can tell you that the absolutely best kind of lead — whether from your website or somewhere else — is a “warm lead.” This is to say, a prospect referred to your company by a friend or colleague will undoubtedly convert into a customer more easily than a lead gained through any other practice. People will always trust their close acquaintances more than the unknown marketing machine employed by a company– even a well-known brand. Think of these leads as “thawed out.” A thawed prospect has had their icy exterior removed by a source they trust and are thus much more susceptible to any flavor of marketing you may choose to throw at them.
Mobile-friendly websites are becoming essential due to the popularity of online internet browsing via smartphones and tablets. A Pew Internet and American Life Project found that nearly half of all adults in the United States use a smartphone. In only a year, there was an 11% increase in smartphone use. The same research found that growth was universal across every single studied demographic and there do not appear to be any signs that the trend will slow in the future. In fact, Gartner, a tech-research group, reported that they (more…)
Phyllis Khare will Teach You!
My friend and social media maven Phyllis Khare is teaching new classes about how to become a social media manager or consultant. The classes will be held entirely online. Phyllis is a recognized expert in social media and co-author of two “For Dummies” social media books. The class will be co-taught by Andrea Vahl, who is also an expert and co-author of one of Phyllis’s books.
They are offering a free trial class you can download right now. This will let you try before you buy. Just click to take the take the free class now.
I was a Teaching Assistant for Phyllis’s social media classes recently, so I know that she is a superb expert and an excellent teacher. She spent decades in the teaching profession and has spent the last 4 years doing social media.
I highly recommend this new program. Sign up for the class if you:
You don’t have to be an author to benefit from these tips on writing better blog posts! Blogs are superb for increasing search engine rankings (SEO) and communicating with clients and prospects via social media/email marketing.
This article was written by John Kremer, who taught Web Marketing Star’s owner, Lee Leffler, how to write book proposals in 1997 at Maharishi University of Management. John Kremer has a superb website and book for writers, and also offers book consulting services.
By John Kremer, BookMarket.com
We all know that blogging is one of the best ways to get attention in today’s Internet world. A blog is a godsend to your website, bringing it traffic, fans, and more. But you have to post regularly: twice a week or more.
Stuck for what to blog about? Here are some tips for novelists, but the same tips can apply to writers of nonfiction, memoirs, children’s books, business books, and more.
Have you heard about Pinterest? This website’s name is a hybrid of the words “pin” (pinboard) and “interest.” Pinterest is an online pinboard, where you can organize information visually and post pictures.
Consumers can organize and share all the beautiful things they find on the web. People use pinboards to decorate their homes, plan their weddings, and organize their favorite recipes. People can browse pinboards created by other people who have interests in common, to discover, explore and become inspired.
For creative businesses like artists, retailers, and designers, the business value of Pinterest is obvious: show off your products and styles to get attention.
But what about service providers, business-to-business and online companies? Read this blog post on the Constant Contact blog to find out whether Pinterest can help your business.
This custom landing page encourages visitors to "like" the page.
Sociological research shows that first impressions are lasting impressions. On your Facebook business page, you are going to have good days and you are going to have bad days. Sometimes, your most recent 5 posts are scintillating, fascinating, and motivating, and have lots of interactions. And sometimes, they’re boat anchors accompanied by the chirp of crickets. Who would want to “like” that?
What if someone visits your Facebook page for the first time during a “bad” week? They’ll see some boring posts and go away without “liking” the page. How horrible! Opportunity lost!
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