Archive for the ‘email marketing’ Category

Why Building An Email Marketing List Is Still Important!

Posted on Thursday, February 6th, 2014

social media including emailWith the mass adoption of social media as a marketing tool, there have been suggestions that building an email marketing list is not as important as it used to be. Some have gone as far to declare email marketing as “Dead”. Well, now is not time to write the obituary! Effective marketers view social media as an enhancement to rather than a replacement to email marketing.
Discover the myths around the demise of email marketing and find out why building an email marketing list should be a cornerstone of your marketing efforts.

Social Media Is Awesome But Transient
Social media is an amazing tool for building awareness and connections (more…)

Mobile-friendly Email Subject Lines

Posted on Friday, January 24th, 2014

mobile device email With the growth of mobile devices, it’s time to tweak your subject line for emails that you send to your opt-in list. You spend a lot of time polishing a well-worded, mobile-friendly email with great images and a clear call to action. Don’t damage your open rate by muffing the subject line for your mobile subscribers.

Up to 43% emails are opened on a mobile device.* Your subscribers make a quick decision about whether to open the email based primarily (more…)

Get More Signups for Your Email List

Posted on Wednesday, January 8th, 2014

email segmentation at signupUnlike spam, email marketing lists are opt-in and built over time. It’s tempting to grab every business card at a trade show and scan email addresses into your computer. But a list built that way is not permission-based. How can you build an opt-in list?

Business owners who have figured out the magic of email marketing treat their email list like gold. They send the right messages at the right time to make sales and build trust. Here are some easy tips for building a legit opt-in list:

  • Add a signup form to your website. Constant Contact provides a tool that gets you up-and-running in minutes with no knowledge of HTML.
  • From Facebook and Twitter, ask followers to sign up for your list. Link (more…)

“Wow” Your Customers with Email Marketing

Posted on Thursday, January 2nd, 2014

To stay in business, you need a steady stream of customers. This starts with communicating with your audience on a regular basis. Having an ongoing dialogue increases their trust of your company, and helps you stay top-of-mind. Do this right, and they will look forward to hearing from you.

Email marketing is an excellent channel for reaching out to your customers and prospects. People who give your company permission to send emails to them are showing interest. They are even showing a bit of trust and commitment. These are the kind of people you want to reach out to on a regular basis.

You can start building an email list right away, even before you have prepared an email campaign. Just ask people who come into contact with your company to provide their email address and agree to receive occasional emails from you. Provide a signup form when you meet customers and prospects face-to-face. Put a signup form on your website – email marketing services such as Constant Contact provide signup forms you can use. Link to the signup form from your company’s Facebook, Twitter, LinkedIn and other social media accounts.

What should you email out, and how often? That depends on your type of business and your current goals. Here are some examples:

  • A fitness center might prepare a weekly email of upcoming classes and events at the location. They can run special offers in the weekly email – on the same day each week. Occasionally, they can draw attention to a campaign or event by sending an email on a different day.
  • An ecommerce website sends an email every two weeks with special offers, product highlights and links to articles on their own website.
  • A non-profit issues emails as-needed to drum up event attendees, volunteers and donations. Emails get more frequent during a campaign, and less often during downtimes.

Did you know that people are more likely to refer their friends and co-workers to companies they love and trust? You want to be that type of company. Provide a great product or service, fill a need, and keep up the quality over time. Not everyone has to be your customer: focus on several target markets. Figure out what type of customer they are by segmenting the email list when they sign up. Let them choose what type of topics they are interested in, and perhaps how frequently they want to receive emails. You can do this right on the email signup form. If you already have a list that you are sending to, you can conduct a survey to help segment the list. Constant Contact’s survey tool allows you to instantly create groups based on how subscribers fill in the survey.

There are many email marketing systems to choose from, but which is best for your customer? They will want:

  • relevant content (tips, news, knowledge, articles, etc.)
  • An easy way to subscribe
  • an easy way to unsubscribe
  • privacy – you will not reveal their email address
  • advanced notice of what they are signing up for
  • exclusive offers
  • regular communication
  • notice of upcoming events and specials

As the company running an email campaign, you might be tempted to choose a free service such as BCC (blind carbon-copy). Sending an email to a recipient list can cause untold damage to your organization. Some day, a mistake will be made and the entire list will be revealed to all. Also, the chances of your email getting past spam barriers are not good. And you cannot track the results: opens, clicks and forwards.

A shortcut service will offer “free email marketing service if you have fewer than x number of subscribers for life.” This service will allow you to log in and upload your contacts, then prepare an email in their system and send it out. The main problem with this type of free service is that you might be getting what you pay for. Try out their phone-based customer service. Look at reviews online. Rummage around to find out what you have to pay for, and when. Read through the help and try several searches in the help system.

Constant Contact offers a free trial, which ends after 60 days or when you reach 100 subscribers. Their customer service team, based in Andover, MA is second-to-none and will answer all your questions. They have plenty of live and recorded webinars, and well-written help topics. They provide free coaching when you start with the service. They also offer surveys and a way to run events. Click to give Constant Contact a try. After you sign up, you may be eligible for a free website match through Web Marketing Star – contact us after you start your trial.

 

Building An Opt-In Email vs. Buying a Lead List: What’s Best for Email Marketing?

Posted on Tuesday, April 23rd, 2013

email marketingEmail marketing is an integral part of your online marketing campaign. It allows you to build stronger relationships with your customers and obtain new customers as well. Email marketing is also an effective marketing strategy in generating and in nurturing leads. When executed properly, your email marketing plans will give you returns that will help drive successful business results.

An important aspect of email marketing is the recipient of your communication pieces. It is common to buy a paper mail list, so it is logical to consider buying an email list. However, often these list will be people who never volunteered their email address, people who have not yet visited your website, and of people who just do not want to hear from you. Do you hear that spam alert?

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Write Compelling Email Marketing Messages: 6 Quick Tips

Posted on Wednesday, April 10th, 2013

writing email marketingWhen it is time to create an email message for your list, you need to make the message compelling or it’s “game over.” By some estimates, you have 3 seconds to get a subscriber’s attention. How can you write compelling email marketing messages?

It has happened to all of us: we stop in the middle of an email and do not know what else to say. Getting your message across using the written word can be a huge challenge. You need to develop a plan, start the email, choose the right words, and find the perfect flow. Even the best of writers sometimes blank out. But there is a way to counter it!

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Grow Your Email List through Social Media

Posted on Wednesday, February 27th, 2013

email marketing If your company is doing social media, you must not overlook the chance to grow your email list at the same time. Opt-in emails are a direct line to your market. Social media is perfect for interacting and sharing, and it should be done. But sending direct emails to your email list is also valuable and it has a high return on investment. And it is easy to build your email list naturally while doing social media such as Facebook, Twitter, LinkedIn, etc.

Pepper your social media posts with invitations to join your email list. Build a landing page on your website that explains the benefits of signing up and provides a signup form. Set a monthly email list growth goal. Social media is such a fantastic way to interact with fans and (more…)

One-click Signup For Your Email List

Posted on Friday, October 12th, 2012

one click sign-upIf you use Constant Contact for your email marketing newsletters, you already know how easy it is to maintain your contact lists and to send and monitor your mailings. But what about the people who sign up for your email lists? How easy is it for them?

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Emails Are the “Glue” of Your Social Media Campaign

Posted on Thursday, May 31st, 2012
Social Media Campaign

"Things are well when they move together, not in isolation." - Silo, philosopher

Glue is sticky. I see email marketing is an adhesive for your social media campaigns. Social media starts the conversation and develops relationships. You must also create an opt-in email list that is built from social media, your website, and contact with clients and prospects. This will shore up your social media campaigns and ensure stickiness.

Let me tell you why. Some of your social media goes to self-selected groups of people interested in your message. Some of your social media is consumed by people interested in your topic, but not necessarily interested specifically in your company. When someone opts in to your e-mail list, they are showing more interest. They trust you enough to share their email address. They are taking your relationship with them to the next level. They are interested. This is good.

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Why Your Company Needs a Master Email Template

Posted on Tuesday, May 22nd, 2012
Master Email Template

Email templates can be frustrating unless you use a master template

If your company is sending emails to its opt-in list, you may be running into a frustrating problem: nearly every time you need to make an email, you choose a new email template and spend half an hour making it look good. There are several reasons why you should have only one or two master email templates that you re-use over and over. If you are making a new template for virtually every new email, you’re wasting time and hurting your brand.

It’s true that email marketing programs such as Constant Contact have seasonal templates such as summer, Easter, and winter, as well as different types of promotional emails, event invitations, and much more. It’s tempting to use a different template each time. But you need consistent branding.

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