While everyone knows the value of social media marketing to reach out to potential supporters and customers, proper etiquette on social networks like Twitter can be a forgotten art. Gaining followers is equally important to holding onto their continued support and respect. The way to do that is by observing good social manners when you tweet. When the hashtags and retweets are flying, it’s vital to remember that what you do with your tweets doesn’t go unnoticed by those that could be furthering your brand. Below you’ll find some helpful Twitter etiquette dos and don’ts.
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The Dos and Dont’s of Twitter Etiquette for Marketing Your Brand
5 Ways to Improve Lead Generation on Your Website
If lead generation is important to your business, your website is an ideal place to get them. From your “home base,” you can control the visitor’s experience and can make the best impression. Additionally, these visitors came to you, and this is one of the best types of leads. It is commonly thought that SEO (Search Engine Optimization) alone will bring in tons of leads, but if you have tried this, you probably know that SEO is not enough. Make sure these five elements are in place on your website.
Landing Page
A landing page is a page that site visitors are likely to land on. Yes, the home page is one of them, but look in your site analytics report and you will see there are many more. Landing pages can also be Read the rest of this entry »
HootSuite Releases New Social Media Apps
HootSuite recently released a set of premium apps for their already robust social media service. The new apps provide further support to the highly popular social media sites YouTube and Instagram as well as one of the leading CRM companies, Salesforce. Each one of these apps adds an entirely new dimension to the HootSuite package as this social media manager tool continues to grow.
For those unfamiliar with Read the rest of this entry »
Easy Ways to Market Your Business Using YouTube Videos
If you do marketing for your business, you need to know that YouTube is the #3 search engine in the world. With billions of views every day and nearly a week of watchable content uploaded every minute, you are past due to hop on the video marketing bandwagon. YouTube is not purely entertainment. The benefits of video content in your marketing strategy are many. Videos allow for much more information to be portrayed in a clear format. While videos may take more effort to produce than simple copy they generally have a much better chance at achieving a Read the rest of this entry »
Use the Facebook News Feed to Create More Visually Appealing Content and Boost Your Marketing
Facebook recently launched their new and improved “News Feed” structure with an extra large focus on visual stimulus. Once upon a time, computers were simply black screens with lines of text. No clicking, no pictures. It is interesting to watch a similar evolution from mostly text-based websites to the visually rich online interactions we experience today. While Facebook has always included images as part of the user experience, the new News Feed takes the visibility of visual content to an entirely new level. Anyone looking to market using the world’s top social media site must evolve their approach as the system itself changes.
CEO Mark Zuckerberg stated that nearly half of all content shared in the News Feed today is some sort of visual media. This trend shows a drastic shift from the text-based statuses and dictates the direction that social media marketing is headed. Facebook is giving users what Read the rest of this entry »
How to Generate Qualified Inbound Marketing Leads to Your Website
A good lead generating strategy can make or break a company that needs qualified leads from their website. This is a point of consternation for most service-based businesses that sell to businesses (B2B). No matter how good your website is, how great your email marketing plans are, or how big your social media network is, without lead generation, your service business will never achieve its full potential online.
Generating leads for your business entails determining which people are actually interested in using your services to solve their problems. A lead list is not just the contact information of everyone who has ever visited your website or has added you on Facebook. Creating a qualified lead list online is a whole new marketing strategy that needs to be planned and well executed. You need to avoid wasting time on leads who are not interested in buying, and invest time and effort on leads that have already shown engagement with your brand. Read the rest of this entry »
Building An Opt-In Email vs. Buying a Lead List: What’s Best for Email Marketing?
Email marketing is an integral part of your online marketing campaign. It allows you to build stronger relationships with your customers and obtain new customers as well. Email marketing is also an effective marketing strategy in generating and in nurturing leads. When executed properly, your email marketing plans will give you returns that will help drive successful business results.
An important aspect of email marketing is the recipient of your communication pieces. It is common to buy a paper mail list, so it is logical to consider buying an email list. However, often these list will be people who never volunteered their email address, people who have not yet visited your website, and of people who just do not want to hear from you. Do you hear that spam alert?
Write Comments on Blogs to Boost Your Online Marketing
Did you know that leaving relevant comments on blogs and websites can boost your online marketing? This is an inexpensive way to make your brand or company visible while interacting with potential customers. Leaving relevant comments in the right places requires no special equipment and only takes a few minutes a day, but the results can boost your online marketing efforts.
With the rise of online media, the opportunities for selling your Read the rest of this entry »
Write Compelling Email Marketing Messages: 6 Quick Tips
When it is time to create an email message for your list, you need to make the message compelling or it’s “game over.” By some estimates, you have 3 seconds to get a subscriber’s attention. How can you write compelling email marketing messages?
It has happened to all of us: we stop in the middle of an email and do not know what else to say. Getting your message across using the written word can be a huge challenge. You need to develop a plan, start the email, choose the right words, and find the perfect flow. Even the best of writers sometimes blank out. But there is a way to counter it!
Maximizing Facebook Marketing to Boost Your Brand
Facebook is an important part of the marketing mix for many businesses. The convenience of engaging potential customers and reaching thousands of people across the world instantly are among the best benefits businesses get from Facebook.
Facebook has changed the way customers and businesses communicate. The social media platform has revolutionized marketing strategies and customer service practices. Gone are the days when promoting your products and services were confined within traditional media when messaging was one-directional, and when engaging customers were mostly via telephone and mail. Read the rest of this entry »
