Posted on July 1st, 2013
What is email list segmentation, and how can it benefit your business? Segmentation means dividing your email marketing list into groups based on a criteria. You may take into account the subscribers’ demographics, interests, preferences and past behavior with your emails when creating these groups.
It is certainly convenient to send the same email to everyone on your whole list. However, there are many situations in which segmenting your list improves your marketing results. Certain content may be appealing to some people on your list. But content that doesn’t appeal to Read the rest of this entry »
Posted on June 28th, 2013
If your company isn’t already mobile, or going mobile in the near future, then you are falling behind. In a March 2013 survey of small businesses by Constant Contact, a solid 66 percent of responders claimed to be using mobile devices or mobile optimized websites to grow their business.
Of these mobile marketers, the vast majority indicated a heavy reliance on social media and email for their communication. This trend should come as no surprise to anyone aware of how popular sites like Facebook, YouTube and Pintrest have Read the rest of this entry »
Posted on June 7th, 2013
You have done the research. You have studied the pros and cons of your existing web hosting. You have gathered content and created a foolproof marketing plan. There is one highly important decision to make. Find a place to host your website. Finding a host for all your hard work can seem like a daunting task with the number of options out there.
Here are a few things to keep in mind when choosing a web Read the rest of this entry »
Posted on May 30th, 2013
With mobile shopping predicted to top $163 billion worldwide by 2015, custom mobile apps represent huge potential.
Your customers are spending more time than ever on their smartphones, so you need to be there too. The best way to reach customers on their mobile devices is by offering them a free app that connects them to your business. Being accessible on mobile devices can really boost your business to new heights with improved customer interaction. Custom mobile apps aim to improve both sales and service for the end goal of a better customer experience and more money for you! Read the rest of this entry »
Posted on May 24th, 2013
While everyone knows the value of social media marketing to reach out to potential supporters and customers, proper etiquette on social networks like Twitter can be a forgotten art. Gaining followers is equally important to holding onto their continued support and respect. The way to do that is by observing good social manners when you tweet. When the hashtags and retweets are flying, it’s vital to remember that what you do with your tweets doesn’t go unnoticed by those that could be furthering your brand. Below you’ll find some helpful Twitter etiquette dos and don’ts.
Read the rest of this entry »
Posted on May 23rd, 2013
If lead generation is important to your business, your website is an ideal place to get them. From your “home base,” you can control the visitor’s experience and can make the best impression. Additionally, these visitors came to you, and this is one of the best types of leads. It is commonly thought that SEO (Search Engine Optimization) alone will bring in tons of leads, but if you have tried this, you probably know that SEO is not enough. Make sure these five elements are in place on your website.
A landing page is a page that site visitors are likely to land on. Yes, the home page is one of them, but look in your site analytics report and you will see there are many more. Landing pages can also be Read the rest of this entry »
Posted on May 14th, 2013
If you do marketing for your business, you need to know that YouTube is the #3 search engine in the world. With billions of views every day and nearly a week of watchable content uploaded every minute, you are past due to hop on the video marketing bandwagon. YouTube is not purely entertainment. The benefits of video content in your marketing strategy are many. Videos allow for much more information to be portrayed in a clear format. While videos may take more effort to produce than simple copy they generally have a much better chance at achieving a Read the rest of this entry »