Posted on February 5th, 2015
Dutchess County marketing expert demonstrates proven track record delivering measurable results
Lee Starshine, President of Web Marketing Star, has become Master Certified by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide.
To achieve this Master Certification, the highest level of Constant Contact’s Solution Provider partner education, Ms. Starshine has completed a rigorous curriculum with five levels of assessment. These assessments include a Constant Contact knowledge exam, proven customer satisfaction results, and an interview and consultation, among other significant Read the rest of this entry »
Posted on January 24th, 2014
With the growth of mobile devices, it’s time to tweak your subject line for emails that you send to your opt-in list. You spend a lot of time polishing a well-worded, mobile-friendly email with great images and a clear call to action. Don’t damage your open rate by muffing the subject line for your mobile subscribers.
Up to 43% emails are opened on a mobile device.* Your subscribers make a quick decision about whether to open the email based primarily Read the rest of this entry »
Posted on January 14th, 2014
Most small businesses have figured out that email marketing is crucial to developing customer and client relationships.
Just click to sign up for our free report, “10 Reasons to Go with the Email Marketing Leader”. Find out:
- Who is the email marketing leader?
- Are the emails professional-looking?
- Is it easy to use?
- Can you measure results?
- Do the emails get through?
Posted on January 8th, 2014
Unlike spam, email marketing lists are opt-in and built over time. It’s tempting to grab every business card at a trade show and scan email addresses into your computer. But a list built that way is not permission-based. How can you build an opt-in list?
Business owners who have figured out the magic of email marketing treat their email list like gold. They send the right messages at the right time to make sales and build trust. Here are some easy tips for building a legit opt-in list:
- Add a signup form to your website. Constant Contact provides a tool that gets you up-and-running in minutes with no knowledge of HTML.
- From Facebook and Twitter, ask followers to sign up for your list. Link Read the rest of this entry »
Posted on January 2nd, 2014
To stay in business, you need a steady stream of customers. This starts with communicating with your audience on a regular basis. Having an ongoing dialogue increases their trust of your company, and helps you stay top-of-mind. Do this right, and they will look forward to hearing from you.
Email marketing is an excellent channel for reaching out to your customers and prospects. People who give your company permission to send emails to them are showing interest. They are even showing a bit of trust and commitment. These are the kind of people you want to reach out to on a regular basis.
You can start building an email list right away, even before you have prepared an email campaign. Just ask people who come into contact with your company Read the rest of this entry »
Posted on July 1st, 2013
What is email list segmentation, and how can it benefit your business? Segmentation means dividing your email marketing list into groups based on a criteria. You may take into account the subscribers’ demographics, interests, preferences and past behavior with your emails when creating these groups.
It is certainly convenient to send the same email to everyone on your whole list. However, there are many situations in which segmenting your list improves your marketing results. Certain content may be appealing to some people on your list. But content that doesn’t appeal to Read the rest of this entry »
Posted on June 28th, 2013
If your company isn’t already mobile, or going mobile in the near future, then you are falling behind. In a March 2013 survey of small businesses by Constant Contact, a solid 66 percent of responders claimed to be using mobile devices or mobile optimized websites to grow their business.
Of these mobile marketers, the vast majority indicated a heavy reliance on social media and email for their communication. This trend should come as no surprise to anyone aware of how popular sites like Facebook, YouTube and Pintrest have Read the rest of this entry »
Posted on June 7th, 2013
You have done the research. You have studied the pros and cons of your existing web hosting. You have gathered content and created a foolproof marketing plan. There is one highly important decision to make. Find a place to host your website. Finding a host for all your hard work can seem like a daunting task with the number of options out there.
Here are a few things to keep in mind when choosing a web Read the rest of this entry »