Why Building An Email Marketing List Is Still Important!

Posted on February 6th, 2014

social media including emailWith the mass adoption of social media as a marketing tool, there have been suggestions that building an email marketing list is not as important as it used to be. Some have gone as far to declare email marketing as “Dead”. Well, now is not time to write the obituary! Effective marketers view social media as an enhancement to rather than a replacement to email marketing.
Discover the myths around the demise of email marketing and find out why building an email marketing list should be a cornerstone of your marketing efforts.

Social Media Is Awesome But Transient
Social media is an amazing tool for building awareness and connections Read the rest of this entry »

Mobile-friendly Email Subject Lines

Posted on January 24th, 2014

mobile device email With the growth of mobile devices, it’s time to tweak your subject line for emails that you send to your opt-in list. You spend a lot of time polishing a well-worded, mobile-friendly email with great images and a clear call to action. Don’t damage your open rate by muffing the subject line for your mobile subscribers.

Up to 43% emails are opened on a mobile device.* Your subscribers make a quick decision about whether to open the email based primarily Read the rest of this entry »

Free Report: 10 Reasons to Go with the Email Marketing Leader

Posted on January 14th, 2014

email leaderMost small businesses have figured out that email marketing is crucial to developing customer and client relationships.

Just click to sign up for our free report, “10 Reasons to Go with the Email Marketing Leader”. Find out:

  • Who is the email marketing leader?
  • Are the emails professional-looking?
  • Is it easy to use?
  • Can you measure results?
  • Do the emails get through?

sign up now

Get More Signups for Your Email List

Posted on January 8th, 2014

email segmentation at signupUnlike spam, email marketing lists are opt-in and built over time. It’s tempting to grab every business card at a trade show and scan email addresses into your computer. But a list built that way is not permission-based. How can you build an opt-in list?

Business owners who have figured out the magic of email marketing treat their email list like gold. They send the right messages at the right time to make sales and build trust. Here are some easy tips for building a legit opt-in list:

  • Add a signup form to your website. Constant Contact provides a tool that gets you up-and-running in minutes with no knowledge of HTML.
  • From Facebook and Twitter, ask followers to sign up for your list. Link Read the rest of this entry »

“Wow” Your Customers with Email Marketing

Posted on January 2nd, 2014

To stay in business, you need a steady stream of customers. This starts with communicating with your audience on a regular basis. Having an ongoing dialogue increases their trust of your company, and helps you stay top-of-mind. Do this right, and they will look forward to hearing from you.

Email marketing is an excellent channel for reaching out to your customers and prospects. People who give your company permission to send emails to them are showing interest. They are even showing a bit of trust and commitment. These are the kind of people you want to reach out to on a regular basis.

You can start building an email list right away, even before you have prepared an email campaign. Just ask people who come into contact with your company to provide their email address and agree to receive occasional emails from you. Provide a signup form when you meet customers and prospects face-to-face. Put a signup form on your website – email marketing services such as Constant Contact provide signup forms you can use. Link to the signup form from your company’s Facebook, Twitter, LinkedIn and other social media accounts.

What should you email out, and how often? That depends on your type of business and your current goals. Here are some examples:

  • A fitness center might prepare a weekly email of upcoming classes and events at the location. They can run special offers in the weekly email – on the same day each week. Occasionally, they can draw attention to a campaign or event by sending an email on a different day.
  • An ecommerce website sends an email every two weeks with special offers, product highlights and links to articles on their own website.
  • A non-profit issues emails as-needed to drum up event attendees, volunteers and donations. Emails get more frequent during a campaign, and less often during downtimes.

Did you know that people are more likely to refer their friends and co-workers to companies they love and trust? You want to be that type of company. Provide a great product or service, fill a need, and keep up the quality over time. Not everyone has to be your customer: focus on several target markets. Figure out what type of customer they are by segmenting the email list when they sign up. Let them choose what type of topics they are interested in, and perhaps how frequently they want to receive emails. You can do this right on the email signup form. If you already have a list that you are sending to, you can conduct a survey to help segment the list. Constant Contact’s survey tool allows you to instantly create groups based on how subscribers fill in the survey.

There are many email marketing systems to choose from, but which is best for your customer? They will want:

  • relevant content (tips, news, knowledge, articles, etc.)
  • An easy way to subscribe
  • an easy way to unsubscribe
  • privacy – you will not reveal their email address
  • advanced notice of what they are signing up for
  • exclusive offers
  • regular communication
  • notice of upcoming events and specials

As the company running an email campaign, you might be tempted to choose a free service such as BCC (blind carbon-copy). Sending an email to a recipient list can cause untold damage to your organization. Some day, a mistake will be made and the entire list will be revealed to all. Also, the chances of your email getting past spam barriers are not good. And you cannot track the results: opens, clicks and forwards.

A shortcut service will offer “free email marketing service if you have fewer than x number of subscribers for life.” This service will allow you to log in and upload your contacts, then prepare an email in their system and send it out. The main problem with this type of free service is that you might be getting what you pay for. Try out their phone-based customer service. Look at reviews online. Rummage around to find out what you have to pay for, and when. Read through the help and try several searches in the help system.

Constant Contact offers a free trial, which ends after 60 days or when you reach 100 subscribers. Their customer service team, based in Andover, MA is second-to-none and will answer all your questions. They have plenty of live and recorded webinars, and well-written help topics. They provide free coaching when you start with the service. They also offer surveys and a way to run events. Click to give Constant Contact a try. After you sign up, you may be eligible for a free website match through Web Marketing Star – contact us after you start your trial.


Increasing Your Marketing Reach with Social Media

Posted on July 11th, 2013

expand social media reachSocial media represents an opportunity for your company to increase its marketing reach. The possibilities for marketing your company using social media are endless. People spend time social media sites like Facebook, Twitter, and YouTube sharing information, communicating, doing business, and exchanging information. Social media has the undeniable power to link people regardless of their distance. They can keep in touch from across the world almost as if they are just right next to each other.

On social media, people don’t just Read the rest of this entry »

Improve Email Marketing by Segmenting Your Email List

Posted on July 1st, 2013

segment email listWhat is email list segmentation, and how can it benefit your business? Segmentation means dividing your email marketing list into groups based on a criteria. You may take into account the subscribers’ demographics, interests, preferences and past behavior with your emails when creating these groups.

It is certainly convenient to send the same email to everyone on your whole list. However, there are many situations in which segmenting your list improves your marketing results. Certain content may be appealing to some people on your list. But content that doesn’t appeal to Read the rest of this entry »

Mobile Marketing for Business: Why?

Posted on June 28th, 2013

mobile app and websiteIf your company isn’t already mobile, or going mobile in the near future, then you are falling behind. In a March 2013 survey of small businesses by Constant Contact, a solid 66 percent of responders claimed to be using mobile devices or mobile optimized websites to grow their business.

Of these mobile marketers, the vast majority indicated a heavy reliance on social media and email for their communication. This trend should come as no surprise to anyone aware of how popular sites like Facebook, YouTube and Pintrest have Read the rest of this entry »

How to Choose a Web Hosting Service

Posted on June 7th, 2013

web hosting servicesYou have done the research. You have studied the pros and cons of your existing web hosting. You have gathered content and created a foolproof marketing plan. There is one highly important decision to make. Find a place to host your website. Finding a host for all your hard work can seem like a daunting task with the number of options out there.

Here are a few things to keep in mind when choosing a web Read the rest of this entry »

Custom SmartPhone Mobile Apps Can Help Your Business

Posted on May 30th, 2013

Custom mobile appWith mobile shopping predicted to top $163 billion worldwide by 2015, custom mobile apps represent huge potential.

Your customers are spending more time than ever on their smartphones, so you need to be there too. The best way to reach customers on their mobile devices is by offering them a free app that connects them to your business. Being accessible on mobile devices can really boost your business to new heights with improved customer interaction. Custom mobile apps aim to improve both sales and service for the end goal of a better customer experience and more money for you! Read the rest of this entry »